Approach

PERSPECTIVE
We need to understand the problem before we can begin to think about solutions. Before we jump into production, we make sure that we have understood everything correctly – and that we are coming from the right perspective to deliver a solution. Taking the time to get it right at this stage will save countless hours (and lots of money!) later in the project.

DEVELOPMENT
This part is, well, production. We get the stuff done, and get it out there. Once the project goals are clear and both our teams are onboard, we begin to execute the plans we’ve agreed on – bringing craftsmanship to the table, shaping your brand’s new reality. We always insist that the results be launched in as small increments as possible, in order to collect real user feedback at an early stage.

EVALUATION
Is it working? This is a daunting question and agencies often avoid asking it, because they are afraid of the answer. We’re not. Success comes only after continual evaluation of what works and what doesn’t. Let’s have the guts to be honest with ourselves and be willing to quickly change tactics if that’s what it takes to achieve results.

LOOP
The best decisions are made based on insight. That’s why a good design process must loop back and forth between strategic evaluation and production. It’s called an agile process – as opposed to a more linear waterfall approach…